Personality and Motivation Assessment

CSQ Creative Style Questionnaire

CSQ Creative Style Questionnaire


  • Increase awareness and understanding of creativity and innovation.
  • Analyze creativity and problem solving style and competencies.
  • Offer practical tips for problem solving and decision making.
  • Improve creative problem solving, decision making and job performance.

General description

The CSQ questionnaire is designed to provide information about an individual's creativity and problem solving style. The instrument is based on a model of creativity and problem solving similar to Kirton's (1976) Adapation-Innovation (AI) theory of cognitive style. AI theory proposes that people can be divided into two camps according to whether they prefer an adaptive/incremental, or an innovative/novel style of problem solving and decision making.

Measurement and scoring

The instrument measures five components of creative style, and it takes about 5 minutes to complete. The CSQ uses the Standard Ten (Sten) scoring system. The CSQ report provides an in-depth profile of the test taker's creative style, and a downloadable guide contains performance improvement tips and suggestions. The instrument's 5 competency scales measure the following aspects of creativity and problem solving.

Creating and originating Originates change, makes things better, generates creative ideas and solutions.
Challenging and risk taking Takes risks, challenges accepted practice, bends rules and regulations.
Adjusting and changing Keeps up-to-date with developments, tries new approaches, adapts quickly.
Communicating and selling Expresses views clearly, sells ideas and proposals for change, persuasive.
Executing and realizing Motivated to push for and implement ideas and proposals for change.


Reliability and validity

The internal consistency of the questionnaire as a whole is 0.92 and the median internal consistency for the CSQ scales is 0.78. The CSQ total score and the KAI total score correlate significantly at 0.69. Criterion-related validity studies show statistically significant correlations between job performance and test scores on all the scales. The magnitude and range of correlations are consistent with those reported in the literature for the impact of personality/behavioral style on job performance.


CSQ norms are based on a large international sample of 4,000 respondents with equal numbers of men and women. The mean age of the sample was 31.7 with a Standard Deviation of 10.8. The majority of respondents were from the USA, the UK, Canada, and Australia. Approximately 65 percent of the sample was aged 16-34 with roughly equal numbers in the 16-24 and 25-34 age bands. Twenty percent of the group was aged 35-44, and the remaining 15 percent was aged between 45 and 64.

Expected Completion Time

5 ~ 10 minutes


$19.95 USD

Use Now

Individual Employees and Learners

If you are an individual who wants to do a single assessment, click on the button below to start the assessment. You will get your personalized feedback report and development advice immediately after completing the assessment.

Companies and HR Professionals

Click on the button below to open an account and purchase assessments for a group of candidates.